Your tasks would be...
- To create, manage, and execute paid social marketing channels for the German market (Facebook, Instagram, Native, TikTok, Reddit, etc.)
- To analyze key performance KPIs regularly to evaluate campaign success against spend and ROI targets and other benchmarks
- To steer budgets to ensure monthly spend targets are met
- To implement, deliver, optimize, and report on all paid social channels
- To proactively develop innovative ideas for testing, including exploring new channels and launching new campaigns
- To generate valuable campaign and audience insights to elevate our paid social efforts
- To manage approvals, tracking, and address any issues affecting traffic or data collection
- To collaborate closely with the creative manager and brand team to continuously develop and optimize creatives based on performance metrics, ensuring brand consistency across channels
- To stay informed about social media trends, both paid and organic
You will fit well, when…
- You have at least 3 years of experience in paid social advertising with a strong focus on performance (ideally agency or startup experience)
- You have extensive experience managing Meta accounts to achieve ROI goals and a proven track record of meeting targets
- You have successfully managed Meta, Native, TikTok, Reddit, and UGC campaigns.
- You have excellent analytical skills and a strong attention to detail
- You have very good knowledge of conversion tracking systems, bidding strategies, audience signals, and targeting
- You have a passion for online marketing, automation, and all things digital
- You are highly organized with strong project management skills
- You have the ability to work on different projects simultaneously
- You are a strong team player with excellent communication skills
- You are fluent in German and have a good level of English
Your Benefits
Wellster works hard to bring many benefits to its employees, ranging from fitness, coaching, discounts and so much more.